WhatsApp Business: A Complete Guide for Windows Phone Lumia 540 Users
If you are a small business owner who wants to connect with your customers, showcase your products and services, and automate your messages, then you might want to consider using WhatsApp Business. WhatsApp Business is a version of WhatsApp that is designed for business purposes. It is a free-to-download app that works on Android, iPhone, and Windows Phone devices, including the Lumia 540. In this article, we will explain what WhatsApp Business is, why you need it, how to download and set up the app on your Windows Phone Lumia 540, and how to use it effectively.
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What is WhatsApp Business and why you need it
WhatsApp Business is a version of WhatsApp that is designed for business owners to connect with their customers, showcase their products and services, and automate their messages. It is a separate app from WhatsApp Messenger, which means you can use both apps simultaneously as long as they are linked to different phone numbers. You can also migrate your existing WhatsApp Messenger account to a new WhatsApp Business account, including your chat history and media.
Why do you need WhatsApp Business? Here are some reasons:
WhatsApp is one of the most popular messaging apps in the world, with more than 2 billion users. This means you can reach a large and diverse audience on the platform.
WhatsApp Business allows you to create a professional and personalized business profile with your business name, logo, description, location, contact information, and website link.
WhatsApp Business enables you to send quick replies, greeting messages, away messages, and message templates to answer common questions and save time.
WhatsApp Business lets you create a catalog to display your products and services with images, prices, and descriptions. You can also send interactive and rich media messages with buttons that allow customers to take actions such as visiting your website, calling your number, or making a purchase.
WhatsApp Business provides you with message statistics such as how many messages were sent, delivered, and read. You can also access metrics such as customer satisfaction rate, response rate, and response time.
WhatsApp Business helps you organize your contacts and chats with labels for easy filtering and searching.
The features of WhatsApp Business app and platform
WhatsApp Business offers two ways to connect with your customers: through the app or through the platform. The app is suitable for small businesses who personally manage conversations with customers. The platform is suitable for medium to large businesses who communicate with customers at scale through programmatic access.
The benefits of using WhatsApp Business app
Some of the benefits of using the WhatsApp Business app are:
You can download the app for free from the Google Play Store or the App Store.
You can set up the app easily by verifying your business phone number, restoring your account from a backup if you wish, setting your business name and profile, and building your catalog and message templates.
You can send and receive messages with your customers directly from the app. You can also use quick replies, greeting messages, away messages, and message templates to automate your communication.
You can send files, images, videos, voice messages, stickers, GIFs, location, contacts, documents, products, links, buttons, lists, calendars, QR codes, payment requests, invoices, receipts, reminders, confirmations, notifications, surveys, feedback forms, polls, quizzes, and more to enhance your messages and make them more engaging.
You can access message statistics and insights from the app to measure your performance and improve your customer service.
You can manage your contacts and labels from the app to organize your chats and segment your audience.
The benefits of using WhatsApp Business platform
Some of the benefits of using the WhatsApp Business platform are:
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You can connect with your customers at scale through programmatic access to the WhatsApp Business API. You can use third-party tools or build your own solutions to integrate WhatsApp with your existing systems and workflows.
You can send notifications and alerts to your customers to keep them updated on important information such as order status, delivery confirmation, appointment reminders, flight updates, etc.
You can enable two-way conversations with your customers to provide support, answer queries, collect feedback, offer recommendations, etc. You can also use chatbots and artificial intelligence to automate and personalize your communication.
You can send interactive and rich media messages with buttons that allow customers to take actions such as visiting your website, calling your number, or making a purchase. You can also use QR codes to enable customers to scan and start a conversation with you.
You can access message statistics and insights from the platform to measure your performance and improve your customer service.
You can manage your contacts and labels from the platform to organize your chats and segment your audience.
How to download and set up WhatsApp Business app on your Windows Phone Lumia 540
If you want to use WhatsApp Business app on your Windows Phone Lumia 540, you need to follow these steps:
Step 1: Download the app from the Google Play Store
The first step is to download the WhatsApp Business app from the Google Play Store. To do this, you need to have a Google account and a Google Play Store app on your Windows Phone Lumia 540. If you don't have them, you can follow these instructions to install them. Once you have them, you can open the Google Play Store app and search for WhatsApp Business. Then, tap on the Install button to download and install the app on your phone.
Step 2: Verify your business phone number
The next step is to verify your business phone number. To do this, you need to open the WhatsApp Business app and agree to the terms of service and privacy policy. Then, you need to enter your business phone number and tap on Next. You will receive a verification code via SMS or a phone call. Enter the code in the app and tap on Verify. If you have an existing WhatsApp Messenger account linked to the same phone number, you will be asked if you want to migrate it to a new WhatsApp Business account. You can choose Yes or No depending on your preference.
Step 3: Restore your account from a backup, if you wish
The third step is to restore your account from a backup, if you wish. If you have previously backed up your WhatsApp Messenger account or WhatsApp Business account on Google Drive or OneDrive, you will be asked if you want to restore it. You can choose Restore or Skip depending on your preference. If you choose Restore, you will be able to recover your chat history and media from the backup. If you choose Skip, you will start with a fresh account.
Step 4: Set your business name and profile
The fourth step is to set your business name and profile. To do this, you need to enter your business name in the app and tap on Next. You will not be able to change it later, so make sure it is accurate and professional. Then, you need to tap on More Options > Settings > Business Settings > Profile. Here, you can add or edit information such as your business logo, description, location, contact information, website link, opening hours, etc. You can also tap on More Options > Settings > Account > Privacy to adjust your privacy settings such as who can see your last seen, profile photo, about, status, etc.
Step 5: Build your catalog and message templates
The fifth step is to build your catalog and message templates. To do this, you need to tap on More Options > Settings > Business Tools > Catalog. Here, you can add or edit products or services that you offer with images, prices, descriptions, links, etc. You can also tap on More Options > Settings > Business Tools > Quick Replies / Greeting Message / Away Message / Message Templates. Here, you can create or edit predefined messages that you can use to answer common questions or communicate with customers automatically.
How to use WhatsApp Business app effectively
Now that you have downloaded and set up WhatsApp Business app on your Windows Phone Lumia 540, you might want to know how to use it effectively. Here are some tips and best practices to help you get the most out of the app: How to send and receive messages with your customers
To send and receive messages with your customers, you need to open the WhatsApp Business app and tap on the Chats tab. Here, you can see all your chats with your contacts. You can also tap on the New Chat icon to start a new chat with a contact or a group. To send a message, you need to type it in the text box and tap on the Send icon. You can also tap on the Attachment icon to send files, images, videos, voice messages, stickers, GIFs, location, contacts, documents, products, links, buttons, lists, calendars, QR codes, payment requests, invoices, receipts, reminders, confirmations, notifications, surveys, feedback forms, polls, quizzes, and more. To receive a message, you need to open the chat and read it. You can also see the message status such as sent (single gray tick), delivered (double gray tick), or read (double blue tick). You can also reply to a message by swiping it to the right or tapping on it and selecting Reply. You can also forward a message by tapping on it and selecting Forward.
How to use interactive and rich media messages
One of the advantages of using WhatsApp Business app is that you can send interactive and rich media messages that allow customers to take actions such as visiting your website, calling your number, or making a purchase. To do this, you need to use buttons that are available in some message types such as products, links, lists, calendars, QR codes, payment requests, invoices, receipts, reminders, confirmations, notifications, surveys, feedback forms, polls, quizzes, and more. For example, if you send a product message with a button that says Buy Now, the customer can tap on it and be redirected to your website where they can complete the purchase. If you send a link message with a button that says Call Now, the customer can tap on it and call your number directly from the app. If you send a list message with a button that says Choose One, the customer can tap on it and select one of the options from the list.
How to access message statistics and insights
To access message statistics and insights from the WhatsApp Business app, you need to tap on More Options > Settings > Business Tools > Statistics. Here, you can see metrics such as how many messages were sent, delivered, read, and received in the last 7 days. You can also see how many messages were sent using quick replies, greeting messages, away messages, and message templates in the last 7 days. You can use these statistics and insights to measure your performance and improve your customer service.
How to manage your contacts and labels
To manage your contacts and labels from the WhatsApp Business app, you need to tap on More Options > Settings > Business Tools > Contacts / Labels. Here, you can see all your contacts and labels that you have created or assigned. You can also add or edit contacts and labels as per your needs. Contacts are people who have messaged you or who you have messaged. Labels are categories that you can use to organize your chats and contacts for easy filtering and searching. For example, you can use labels such as New Customer, Pending Payment, Order Complete, etc.
Conclusion and FAQs
WhatsApp Business is a version of WhatsApp that is designed for business purposes. It is a free-to-download app that works on Android, iPhone, and Windows Phone devices, including the Lumia 540. It allows you to create a professional and personalized business profile, send and receive messages with your customers, showcase your products and services, and automate your messages. It also provides you with message statistics and insights, and helps you organize your contacts and labels. WhatsApp Business offers two ways to connect with your customers: through the app or through the platform. The app is suitable for small businesses who personally manage conversations with customers. The platform is suitable for medium to large businesses who communicate with customers at scale through programmatic access.
We hope this article has helped you understand what WhatsApp Business is, why you need it, how to download and set up the app on your Windows Phone Lumia 540, and how to use it effectively. If you have any questions or feedback, please feel free to contact us or leave a comment below. Here are some FAQs that might be useful for you:
FAQs
Q: Can I use WhatsApp Business app and WhatsApp Messenger app on the same phone?
A: Yes, you can use WhatsApp Business app and WhatsApp Messenger app on the same phone as long as they are linked to different phone numbers. You can also migrate your existing WhatsApp Messenger account to a new WhatsApp Business account, including your chat history and media.
Q: How can I switch from WhatsApp Business app to WhatsApp Business platform?
A: If you want to switch from WhatsApp Business app to WhatsApp Business platform, you need to contact a WhatsApp Business Solution Provider (BSP) who can help you access the WhatsApp Business API and integrate it with your existing systems and workflows. You can find a list of BSPs here. You will also need to verify your business identity and agree to the WhatsApp Business Terms of Service and Privacy Policy.
Q: How can I backup and restore my WhatsApp Business account?
A: If you want to backup and restore your WhatsApp Business account, you need to use Google Drive or OneDrive depending on your device. You can enable or disable the backup option from More Options > Settings > Chats > Chat Backup. You can also choose the frequency, time, and network of the backup. To restore your account from a backup, you need to follow the instructions on the screen when you verify your phone number during the setup process.
Q: How can I delete my WhatsApp Business account?
A: If you want to delete your WhatsApp Business account, you need to go to More Options > Settings > Account > Delete My Account. You will be asked to enter your phone number and tap on Delete My Account. This will delete your account, profile, message history, groups, and contacts from the app. It will also remove you from all WhatsApp groups and delete your Google Drive or OneDrive backup.
Q: How can I contact WhatsApp Business support?
A: If you need any help or support with WhatsApp Business, you can go to More Options > Settings > Help > Contact Us. Here, you can describe your issue and attach screenshots if needed. You can also go to More Options > Settings > Help > FAQ to find answers to common questions and problems.
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